Reach
Help the right people discover that the product exists.
Our mission
Building is easy now. Growing is the hard part.
Bringing a product live has never been easier. With AI coding tools, a small team—or one person—can ship in a weekend what used to take months.
That abundance moves the problem. When everyone can build, the scarce thing is attention: getting the right people to notice you at all.
Attention is only the beginning. With endless alternatives one click away, stickiness gets tougher too. Customers try, drift and leave before they see enough value.
Growth should not be a backlog founders revisit when the building stops. It should be a continuous system that learns from the product, its market and its customers.
The whole customer journey
Awareness first. Customers that stick next.
Onboard
Make setup clear, fast and easier to improve.
Activate
Help the right customer reach the right value quickly.
Retain
Turn first value into sustained, useful habits.
Expand
Recognise when successful customers are ready for more.
Hockeysticky starts with Reach: tailored awareness playbooks that turn each release into reasons for the right people to discover your product.
“I've spent years as a product manager running product-led growth at SaaS companies, and I teach PLG practices to other product teams. Now I build AI products myself, and I've seen the same gap every small team has: they can ship, but nobody runs growth. Hockeysticky suggests growth strategies, tactics and tailored playbooks and runs them for you while you sleep—I use it myself to grow dromeas.ai.”