Content you own
Build the strategy and publish useful blog posts, documentation and website pages.
Hockeysticky turns every release into a set of awareness plays—content, outreach and distribution—and runs them for you.
Less struggle. More users.
One month of early access and an early-bird discount. You approve everything before it goes live or sends. No product yet? Tell us which ideas you want to test.
Tailored to your product
Not another template library. The plan changes with your market, your evidence and every feature you release.
Build the strategy and publish useful blog posts, documentation and website pages.
Adapt and publish the right ideas on the platforms where your audience already spends time.
Find relevant creators, shape the pitch and keep thoughtful collaborations moving.
Test search, social and video ads against clear audiences, messages and outcomes.
Reach customers and distributors with personal, relevant messages instead of generic blasts.
Track competitor conversations, industry topics and problem spaces. Join in—or reach out when someone shares a frustration you can solve.
Spot meaningful intent where possible—from relevant OSS activity to competitor discussions—and turn those signals into timely, useful outreach.
Start, nurture and run a community around the problem your product exists to solve.
Every release is a growth moment
Read the release, product context and audience.
Choose the plays, channels and tools worth testing.
Create, publish, reach out and launch within your guardrails.
Measure qualified visits and sign-ups, then improve the next playbook.
Plugs into your stack
Where you build
Where you find & reach
Where you measure
Where they search
Some integrations are in progress and being validated with early partners.
One month of early access + early-bird discount
Add your email and, optionally, your website to get a first growth brief tailored to your product.